INTERSEXION Brand and packaging concept for a unisex fragrance aimed at twenty- and thirtysomethings. The genders not only come together in the wearing of the product, they also come together—none too subtle innuendo intended—as a result of the product’s aphrodisiacal allure and the couplings to which it leads. The fragrance itself is the point where the sexes meet. And having met, they mate. An identity politics manifesto, plea for understanding, and titillating fashion accessory all in one. Why not? The sophisticated, sober design takes care of the heady part, the visible X rating takes care of the rest. Take a look at the photos below and guess which Beatles track would rev up the TV spots…
